Five Stages of Customer's Journey

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Buyer's journey or customer's journey is the process a user goes through when purchasing a product or service. The customer's journey has 5 stages:
  1. Awareness Stage: The stage where the user first hears about a product/service/brand.
  2. Interest Stage: The stage where the user learns what you have to offer - such as solving a current need - and they want to find out more.
  3. Desire Stage: This is when the user decides that they would like the product or service you offer.
  4. Action Stage: This is the stage when the user decides to buy or transact. This is often referred to as conversion.
  5. Advocacy Stage: This is the stage where the user becomes an advocate of your product/service/brand.

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