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What Matters to Your Customers Accurate billing and product specs, prompt service response and on-time delivery are some of the critical values that a customer is expecting from you, especially during the first-time purchase. As a business, striving to meet these minimum requirements leads to satisfaction that can help you gain a repeat customer. Inside every old customer is a new customer waiting to break out and spend more money with you. —Murray Raphel  A loyal customer is someone who makes regular or repeated purchases, refer your products or services to others, and is less likely to be lured by your direct competitors. Stages of Customers Loyalty There will be many stages until that buyer becomes a loyal customer. Suspect someone who needs your product/service Prospect someone who needs what you're selling, and has the ability to buy  First-Time Customer someone who has bought once Repeat Customer someone who has bought from you twice or more Client

Buyer's journey or customer's journey is the process a user goes through when purchasing a product or service. The customer's journey has 5 stages: Awareness Stage : The stage where the user first hears about a product/service/brand. Interest Stage : The stage where the user learns what you have to offer - such as solving a current need - and they want to find out more. Desire Stage : This is when the user decides that they would like the product or service you offer. Action Stage : This is the stage when the user decides to buy or transact. This is often referred to as conversion. Advocacy Stage : This is the stage where the user becomes an advocate of your product/service/brand.