Five Stages of Customer's Journey
Buyer's journey or customer's journey is the process a user goes through when purchasing a product or service. The customer's journey has 5 stages: Awareness Stage : The stage where the user first hears about a product/service/brand. Interest Stage : The stage where the user learns what you have to offer - such as solving a current need - and they want to find out more. Desire Stage : This is when the user decides that they would like the product or service you offer. Action Stage : This is the stage when the user decides to buy or transact. This is often referred to as conversion. Advocacy Stage : This is the stage where the user becomes an advocate of your product/service/brand.