Sociology: McDonaldization of Society
Sociology: McDonaldization of Society McDonaldization of Society by: George Ritzer (1993) Rationalization - the way in which traditional, spontaneous, rule of thumb methods of social organization are replaced by abstract, explicit and carefully calculated rules and procedures Mcdonaldization - the process in which the priciples of fast food restaurant are coming to dominate more and more sectors of society for the rest of the world - the increasing rationalization of the routine tasks of everyday life 5 Dominant Themes of Mcdonaldization Efficiency : choosing of means to reach a specific end rapidly with the least amount of cost or effort Calculability : emphasis onthings that can be calculated and quantified [ quantification : tendency to emphasize quantity rather than quality ] Predictability : rational people need to know what to expect, they wanted to be sure that fun, satisfaction, taste and benefis they receive today will be repeated again Increase Contro...
