NOTEBOOK NI ANGEL

Arts: Four (4) Artistic Concerns 1. Emotion - What feelings does the artist wish to express with his work? - What emotions does the artwork evoke from the audience? 2. Style - How did the artist compose the work to present a unique or a trend artpiece to express his concept? - How did the audience perceive the artwork as based on the composition? 3. Beauty - What is the artist's philosophy beauty? - How does the audience perceive the work as beautiful? 4. Reality (a perception) - What is the artist's level of experience and does it related to the audience?

Arts: The Five (5) Roles of an Artist 1. Artist as a philosopher - What is the artist's personal design philosophy? - What is the artist's individual work philosophy? 2. Artist as a moralist/critic/educator - Is the artist reacting to a moral/ethis issue? - Is he artist reacting to a social trend? 3. Artist as a dreamer/prophet -What doesn't exist in the material place as realized by an artist? 4. Artist as a recorder of time - Is the artist reflecting a sentiment or trend of that time? 5. Artist as an entertainer - How does the artwork entertain?

Advertising: History of Print Media Registro Mercantil de Manila (1824 – 1833, Phils.) - the first newspaper publication that advertise local products on their papers - published current prices of commodities La Esperanza - featured box announcements; includes auction, lost and found La Illustracion Filipina (1859 – 1860) - began to featured illustrated ads El Comercio - box notice, ads with a full illustration 1900 - improved commerce promoted print advertising - newspapers were sometimes trilingual - fast transformation 1920 - formal advertising began There used to be one man advertising - maintain contact with advertisers - writes advertising copy - present layout and work - deliver to publication Spacemen/Space brokers - solicitors whom newspapers hired to sell space to clients - prepare their own layout, copy and artwork - seek to fulfill quota - serve the personal taste of their own clients (no artist discretion) - also sold circulation ...