Building Customer Loyalty
What Matters to Your Customers Accurate billing and product specs, prompt service response and on-time delivery are some of the critical values that a customer is expecting from you, especially during the first-time purchase. As a business, striving to meet these minimum requirements leads to satisfaction that can help you gain a repeat customer. Inside every old customer is a new customer waiting to break out and spend more money with you. —Murray Raphel A loyal customer is someone who makes regular or repeated purchases, refer your products or services to others, and is less likely to be lured by your direct competitors. Stages of Customers Loyalty There will be many stages until that buyer becomes a loyal customer. Suspect someone who needs your product/service Prospect someone who needs what you're selling, and has the ability to buy First-Time Customer someone who has bought once Repeat Customer someone who has bought from you twice or more C...